VP - CASINO MARKETING INNOVATION

The Vice President of Casino Marketing Innovation is responsible for strategic and logistical implementation of CRM and Marketing platforms for the Seminole Hard Rock and Hard Rock International casino properties.  Reporting directly to the SVP of Casino Marketing, the VP of Casino Marketing Innovation will be expected to lead project implementation for current platforms, provide guidance and recommendations for broader enterprise initiatives, and to work directly with IT and property partners to ensure successful team member and guest experiences.

• RESPONSIBILTIES

  • Oversee and drive roadmap decisions for Casino Marketing technology projects
  • Provide recommendations on strategic and policy decisions as it relates to property operations and team member use of CRM platforms
  • Manage overall budget and contracts with partners
  • Identify and implement solutions and enhancements based on knowledge of technical capabilities of current and future systems
  • Propose programs and guide Casino Marketing strategy as it relates to Host team performance and tracking
  • Work directly with IT leadership to ensure alignment between teams and prioritization of work
  • Lead relations with multiple departments including Direct Mail, Marketing, Loyalty Marketing, Casino Marketing, Customer Care and IT to ensure a thorough and correct understanding of processes and priorities
  • Provide recommendations and solution planning with Data Team for overall platform architecture
  • Maintain professional relations with vendors, customers and harmonious relationships with co-workers.
  • Conduct themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures.
  • Other duties as assigned

QUALIFICATIONS

• College degree required
• 8 years of Gaming Industry experience required
• Knowledge of Hospitality and Gaming systems such as LMS/HMS, CMS and POS required
• Knowledge of data querying software such as SQL, Access or Oracle strongly preferred
• Experience with CRM platforms, including Salesforce, is preferred
• Must be able to obtain casino licenses in required jurisdictions
• Ability to travel (travel requirement is approx. 20%)
• Ability to analyze raw data to find trends and anomalies
• Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities
• Must possess the ability to understand and interpret graphical representation of data
• Ability to manage time, teams and projects effectively is required
• Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals
• Must present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
• Must be able and willing to work flexible hours to include evenings, weekends and holidays
• Must be detail-oriented
• Must possess excellent time management skills
• Must be a team player with strong communication (both written and oral) and interpersonal skills
• Ability to function in non-standard situations where some judgment must be exercised.

Work Environment:

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second hand smoke and excessive noise
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus