VICE PRESIDENT -- MARKETING & PLAYER DEVELOPMENT

The VP of Player Development is responsible for developing and maintaining relationships with existing customers through personal contact in order to generate incremental increases in gaming revenues.  The right candidate must develop and maintain new business relationships to increase awareness, drive trial and build customer loyalty.

• Greets customers in the casino and participates in social events and special promotions
• Evaluates player ratings to track visits, arranges accommodations and provides complimentary services according to established guidelines
• Achieves predetermined targeted production quotas, profitability goals and other goals provided by management for room occupancy, entertainment events, special events and gaming revenue.

• Maintains relationships and markets our gaming products and amenities to valued customers while upholding high levels of customer satisfaction
• Greets customers in the casino and participates in social events and special promotions.
• Issues Player’s Club cards and promotes the program and related promotions.
• Increases the growth of gaming revenues through development of a targeted customer base.
• Updates customer history for future visits along with customer interests and preferences utilizing company CRM platform.
• Ensures the protection of customer rewards and credit lines.
• Responsible for marketing to predetermine active and inactive customers by mail and phone to further develop brand loyalty and visitation to the casino and reports results of each.
• Assists in the development of incentive programs, host goals, special events and marketing programs.
• Maintains up-to-date knowledge of all electronic gaming machines, CRM, promotions, events, entertainment and general property information.
• Keeps informed of competitive promotions.
• Effectively handles customer complaints and discrepancies in an efficient and courteous manner.
• Provides special services to include food, beverage, transportation, cross-property events and Player’s Club programs.
• Responds to Player’s Club letters and customer service survey results and communicates that information to the appropriate department manager.
• Safeguards the confidential nature of all departmental and general property records.
• Other duties as assigned.

• 10+ years of Casino Marketing Experience and Sales required.
• Must have excellent communication skills, planning skills, judgment, high moral integrity and strong work ethic  
• Conducts themselves in accordance with all Gaming Commission Regulations, Seminole Tribe of Florida, and Player Development departmental policies and procedures
• Must possess strong leadership and team building skills
• Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals
• Must present professional image of excitement, enthusiasm, and outgoing personality, while being able to project a professional image
• Must be computer literate and proficient with MS Office, Word, Excel, and Outlook and ability to learn additional software as needed
• Fluency in languages other than English is preferred.
• Ability to deliver a service level that creates an atmosphere that makes our Guests want to return, giving each customer a positive, memorable entertainment experience.

Work Environment:

• Duties and responsibilities are typically performed on the Casino Floor in a fast-paced, Guest-smoking environment, with constant exposure to general public and excessive noise.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 30 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• Must be able to continuously maneuver around office and property, often standing for long hours.
• Must be able to respond to visual and aural cues.

Native American Preference Policy:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

Employment Process:

Seminole Gaming’s employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check  

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