SVP - OMNICHANNEL

Job Summary

The Senior Vice President will serve as the senior product and digital leader to drive the development and execution of our digital experience strategy and innovation across eCommerce, mobile, hospitality, CRM, and personalization, leading omnichannel initiatives to ensure a seamless customer experience across all touchpoints. Responsible for leading a complementary team spanning Product, Growth, Innovation, AI, R&D, and Operations, while building scalable product practices across internal teams, this role will lead and mature the organization's initiatives, aligning new technology implementations with business goals. They will craft and implement digital strategies, demonstrate an understanding of technologies like cloud computing, AI, and data analytics to improve efficiency and competitiveness. This role will drive omnichannel transformation initiatives, deliver digital solutions, and improve customer experiences, while leading eCommerce optimization and personalization projects, overseeing digital roadmap implementation, and facilitating cross-functional collaboration.

Essential Functions

• Lead digital product strategy and execution across retail, hospitality, casino, and entertainment touchpoints, ensuring alignment with business priorities and guest experience goals
• Coordinate a cross-functional leadership team currently responsible for product, growth, AI/data, innovation, R&D, and operations
• Own and drive delivery of the HRX product roadmap, which includes initiatives like a new booking engine, eCommerce replatforming, mobile app modernization, a unified guest data platform, AI personalization, and more
• Lead a transition to product-focused development, implementing consistent practices, dedicated prioritization, and UX-centered delivery in a company traditionally focused on isolated projects
• Work cross-functionally with IT, Finance, Legal, and Security to ensure effective execution, budget alignment, vendor coordination, and compliance
• Define and put into practice product performance indicators and success measures, and rely on data to guide improvements and resource allocation
• Advocate for the product vision and innovative thinking throughout the organization, involving collaborators through storytelling, arguments, and clear structures
• Help define the structure and vision for a Digital Innovation Office, with a focus on integrating product leadership into the company’s broader strategic and operational foundation
• Act as a strategic business partner in the development and implementation of technology solutions that enable the organization's goals and strategies
• Run, monitor, and lead digital channel strategy and roadmap, inclusive of the digital ecosystem, UX/UI strategy, and omnichannel personalization use cases
• Coordinate with the data platform team to build a clean, known customer database applying a channel strategy
• Deliver seamless end-to-end digital experiences across channels
• Collaborate across teams to ensure channels and features are built on time, on budget, and consistent with the UX/UI brand vision
• Drive the continuous improvement of existing channels to ensure the organization's digital footprint remains relevant and competitive, including digital innovation and experiments
• Lead the overall consumer funnel and lifecycle, building a virtuous ecosystem to move consumers through the funnel and increase their lifetime value
• Collaborate with finance lead to handle end-to-end planning, budgeting, and forecasting processes

• Bachelor’s degree or equivalent experience and/or Master’s Degree or equivalent experience in marketing, business, computer science, or related field
• 10+ years of experience in digital transformation, digital marketing, eCommerce, or related fields at a consumer-facing company
• 5+ years of leadership experience leading cross-functional teams
• Digital Expertise: Extensive experience with omnichannel digital marketing/personalization initiatives
• Project Management: Experience running large-scale transformation projects, with familiarity in using PM tools like JIRA for sprint planning and tracking

Essential Skills:

• Leadership and Influence: Outstanding leadership skills with the ability to mentor and encourage teams and influence collaborators at all levels
• Critical Thinking: Demonstrated capability to develop and implement digital strategies that foster business growth and improve customer engagement
• Communication: Excellent written and verbal communication skills, capable of explaining sophisticated concepts in business terms
• Analytical Prowess: Strong analytical skills to measure program efficiency and drive data-informed decisions
• Agility and Change Management: Ability to promote and build agile working methods, drive collaboration, and effectively manage organizational change
• Highly collaborative and capable of aligning diverse teams behind a clear digital vision
• Consistent track record leading cross-functional product and digital teams in complex, multi-stakeholder environments
• Deep understanding of consumer-facing digital platforms across mobile, web, and commerce - ideally in hospitality, entertainment, or retail
• Experience leading multi-disciplinary teams spanning product, UX/UI, engineering, AI/data, or innovation
• Demonstrated ability to lead change in legacy or project-based organizations, introducing scalable product practices
• Comfortable navigating both technical discussions and executive strategy
• Familiarity with modern digital product frameworks (agile, product ops, road mapping, experimentation, etc.)
• Bonus: Experience supporting or crafting a Digital Innovation or Transformation Office

Additional Requirements: (Licenses, Certifications, Testing, etc)

• Must acquire and maintain all licenses/certifications per Federal, State, and Gaming Commission
• Must successfully pass background check
• Must be twenty-one (21) years of age

Location & Structure

This is a full-time executive leadership role, located in Hollywood, FL, requiring the ability to travel as needed.

Native American Preference Policy

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

Employment Process:

Seminole Gaming’s employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
  

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).