DIRECTOR - INTEGRATED MARKETING

The Director of Integrated Marketing is responsible for developing and leading a comprehensive, cross‑channel marketing strategy that connects brand, digital, CRM, content, and media to drive measurable business impact. This role ensures alignment across all marketing touchpoints, leads a robust test‑and‑learn roadmap, and drives operational excellence—including workflow management via Monday.com. The ideal candidate is a strategic leader with deep experience orchestrating cohesive integrated marketing programs and optimizing them through data, insights, and streamlined workflows.

• Create cross‑channel marketing plans that drive awareness, engagement, conversion, and loyalty across the full customer journey.
• Partner with all Lines of Business, inclusive of Casino, Hotel, Cafe, Rock Shop Online, online gaming and sports betting, Brand, Creative, Product, CRM, Media, Loyalty, and Technology teams to ensure seamless and consistent execution across all customer touchpoints.
• Own annual and quarterly integrated marketing planning, ensuring alignment with business priorities, revenue goals, and customer insights.
• Oversee the organization’s digital experimentation strategy, including A/B testing, multivariate testing, and rapid test‑and‑learn cycles.
• Establish hypotheses, KPIs, measurement plans, and reporting frameworks for all digital tests.
• Partner with Analytics/Data Science teams to scale insights and embed learnings into the integrated marketing calendar. Translate experimentation learnings into actionable recommendations across channels.
• Oversee the development, optimization, and performance of digital content and messaging across all integrated marketing channels.
• Ensure content is data‑informed, SEO‑optimized, and aligned with audience insights and brand voice.
• Partner with Creative, UX, and Digital teams to optimize messaging, creative assets, and customer experience touchpoints.
• Drive personalization strategies to deepen customer engagement and relevance across email, web, app, and media.
• Identify marketing workflows to reduce friction and increase operational efficiency across integrated marketing.
• Oversee build and ongoing management of Monday.com as the primary tool for workflow management, campaign planning, content tracking, and cross‑functional collaboration.
• Own integrated marketing measurement, including campaign performance, channel KPIs, attribution insights, and optimization opportunities, including delivering executive‑level reporting, insights, and recommendations to guide strategic decision‑
• Ensure all marketing decisions are anchored in data, customer behavior, and ongoing learnings.

Experience:

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 10+ years of experience in marketing, with deep expertise in integrated marketing, omnichannel planning, or digital strategy.
• Proven success leading cross‑channel marketing programs and integrated campaign execution.
• Demonstrated experience with A/B testing and digital optimization.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent communication skills with the ability to influence across all levels.
• Hands-on experience with Monday.com for workflow management, automation, dashboards, content pipelines, and process optimization.
• Experience building or scaling integrated marketing operations or marketing PMO functions.
• Knowledge of key marketing platforms and tools: analytics (Google Analytics, Adobe), CRM, CMS, email platforms, SEO tools, personalization engines, and media platforms.

Knowledge, Skills, Abilities:

• Integrated, strategic thinker with strong execution discipline
• Customer-first mindset with deep understanding of cross-channel journeys
• Data-driven decision-making and strong analytical skills
• Cross-functional collaboration and influence
• Operational excellence and process optimization (especially via Monday.com)
• Clear, compelling communicator and executive storyteller
• Innovation and continuous improvement orientation
• Strong detail orientation. Brings a high degree of initiative and focus on results.
• Ability to manage multiple projects and deadlines

Work Environment:

Duties and responsibilities are typically performed in a professional office setting or can be done as a remote employee with frequent digital communication.

Pre-Employment Process:

Employment with Seminole Hard Rock Support Services requires the successful completion of the pre-employment process; to include a satisfactory background check.

Closing:

Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. Seminole Hard Rock Support Services welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.